ABOUT PFB
Hi! I’m Jo.
Pancakes For Breakfast is an homage to the time when my kids were little. It’s about staying in your pajamas till noon, pillow-fort making, and sharing a blanket on the couch. It’s messy hair and hugs.
As an artist and designer, when I became a mom, it was important to me to create spaces for my kids that inspire imagination. I used color, texture, and animal silhouettes to make those places colorful, inspiring, and cozy.

The Juggling Act of Motherhood
I want to share with you some of my story, a ride with its fair share of ups and downs. It parallels the story of Pancakes for Breakfast, a business shaped by the joys and trials of motherhood, and reborn through resilience and self-reflection.